With everyone getting in on the Green Movement, which is being earth-friendly. Recycling bags instead of plastic bags, water bottles instead of plastic one time use water bottles, etc. This trend has been growing in popularity for many years, and many companies are adapting it to their campaigns. Technology, I think is helping with the Green Movement, by eliminating paper, therefore producing less waste. By sending out e-newsletters, having newspapers available online and so much more; people are more into using their phone or computers to gather information and keep up to date on the news.
This provides a lot of areas for marketers to advertise to many different segments of people within a specific region or even a wide space. When you know your target market, you will be able to see which area of the internet is best to advertise through instead of going with print advertising.
